8 Steps to Take When Choosing a CRM for Media Companies

A CRM is a vital tool for businesses of all sizes - it can make or break your customer service,

increase sales, improve customer retention, provide critical analytics, and increase productivity.

With so many CRMs on the market today, it’s difficult to decide which one is best for your

business. Does your CRM give you a 360-degree view of real-time prospects and data? Was it

created specifically for the advertising media industry?

What to consider when choosing a CRM - Checklist:

Below, we’ve covered eight product features to consider when deciding on the CRM that will

work for you and your team:

1. Does it support complex customer hierarchies and business models?

Is your CRM equipped to handle media business customer profiles? Media business

customer profiles are complex, with advertiser/brand and agency/holding company

hierarchies, not to mention splits and upfront commitments in addition to standard

deals. Make sure your CRM can handle these complexities so that the right message gets

to your target audience.

2. Will I need additional support to onboard, configure, and maintain the platform?

Is your media sales organization searching for an easy-to-implement and maintain CRM?

A media sales organization’s CRM is the lifeblood of its business. Many CRM providers

expect companies to hire external consultants to configure the platform or allocate

valuable headcount just to maintain the system. The best CRM will be seamless and

efficient - one built specifically for you, with minimal additional configuration required.

3. Is it easy to use?

A CRM is only as useful as the data entered into it. Ensuring your CRM is easy to use

stops resistance from your sales team. Drag-and-drop deal progression, automated deal

creation, RFP creation from email, and bottoms-up forecasting are just a few of the

features that can make your CRM a go-to for your sales team and not just a headache of

manual data entry.

4. Can it help increase revenue?

A good CRM can track deals and provide comprehensive reports, but a great CRM goes

even further to give you insights to grow your business. With the right CRM, you can

prioritize daily tasks and identify opportunities for client expansion based on past

purchase data, categories, and trends.

5. Does it work with your other systems?

The best CRM platforms will work seamlessly with the rest of your tech stack, from

pre-sale to post-sale delivery and reporting. Check that your CRM can integrate easily

with your OMS, email client, workforce collaboration apps (e.g., Slack, Google

Workplace), and other key software platforms.

6. Does it provide forecasting?

A CRM system helps provide a real-time view of pipeline activity, from prospects to leads

to closed-won and closed-loss business. The best CRMs even enable bottom-up

forecasts, revealing seasonal trends and gaps by team and product area.

7. What metrics can you track?

A robust CRM with powerful data analytics and reporting capabilities is essential in

today’s competitive business environment. With the ability to track key metrics,

generate performance reports, and gain insights into sales, customer behavior,

sell-through rates, and margins at various levels, you can optimize your sales strategy

and make data-driven decisions.

8. Can you get help when you need it?

Your chosen provider should be a partner, not just a vendor. Ensure they are responsive

and proactive, offering reliable technical support, regular software updates, and a track

record of understanding the unique problems faced by media companies.

Are you struggling to choose the right CRM for your media sales organization? With a saturated

market, it can be tough to decide. Our out-of-the-box media-specific CRM will simplify your

workflow and provide seamless onboarding. Plus, with hyper-accurate forecasting and revenue

maximization, you can let your team focus on selling bigger, more profitable deals.

See how Famdom leverages Boostr’s CRM

If you’re on a mission to achieve the most accurate revenue forecasting for your company, it

may be time to say goodbye to decision dilemmas just like Matthew Fishman did. Fishman,

Senior Director of Global Revenue Operations at Fandom, wanted to make data-driven,

educated decisions when forecasting without breaking the bank while doing it. Overextended

teams and stretched budgets made it difficult for Matthew and his team to forecast accurately.

His goal was to improve forecasting without incurring the cost associated with building his own

platform.

Using Boostr, Matthew was able to:

● Scale products and internal business operations without spending millions

● Gain imperative insight into the product mix being sold, percentage of custom content,

and cost of produce

● Obtain greater trust in the accuracy of sales forecasts

According to Fishman, “Boostr is something I’m very proud of. It will allow our company to make

educated decisions about the future of the business.”

Read the full case study here.

Boostr’s CRM is built specifically for media sales organizations and lets you see, sell, and

manage deals and inventory with dashboards that show all products, packages, and

highest-margin opportunities in one place - regardless of your product complexity. Leverage our

best-practice configurations out of the box, or easily implement your own deal rules with our

no-code customization.