Sally Huffstetler

  Sally Huffstetler : sallyhuffstetler@gmail.com : sallyhuffstetler.com : 404.823.2553 : Atlanta, GA

Expertise: Copywriting/editing, proofreading (British and American English), PR, HTML, SEO, blogging, A/B testing, web analytics, travel writing (certified), proposal writing (certified), SharePoint, press releases, LOI, Infusionsoft, Mixpanel, Optimizely, Hootsuite

2014 – Current                                                                                                                                               Atlanta, GA

Marketing Manager; Planwise

  • Developed strategic marketing plan, along with voice of company to target prospects for release of new technology

  • Wrote, updated, and managed copy for websites, lead and nurture campaign emails, press releases, and all marketing material

  • Analyzed weekly performance metrics in Mixpanel to provide engineering team with guidance for iterations of product

  • Pitched hundreds of publications to gain exposure for new product release

  • Created and authored content writing strategy to engage end users to increase sign ups with targeted CTAs

  • Managed social media accounts; analyzing data and creating ads for Google, Facebook, Twitter

  • Increased conversion rate by 15% using response email, unique landing pages, and CTAs

2011 – 2014                                                                                                                                                    Atlanta, GA

Writer/Editor

  • Communications Consultant for Novelis Corporation

  • Senior Editor for Intergraph Corporation

  • Huffington Post Award for “Best Missed Connection”

  • Researched, authored, and edited feature articles for Lifestyles Magazine: “Chattahoochee River Keepers” and “Autism and Spinal Adjustment” - Summer Issue 2013; “Staplehouse” - Fall Issue 2013

  • Researched, authored, and edited eBook for Morningsicknessinfo.org

  • PR Specialist for the 2013 AiMA Awards

2010 – 2011                                                                                                                                                   Atlanta, GA

Advertising Manager; Garden & Gun Magazine

  • Produced and edited content and correspondence from Publisher, e.g. marketing materials, lead nurturing, brand advocacy, and publisher’s letter

  • Managed ad cycle during the publication’s most lucrative issues (Feb/Mar-Jun/Jul 2012); revenue increase of 71.7% vs. 2011

  • Created and edited “Live the Life” section

  • Ensured magazine layout was designed to mirror typography, design, and brand standards

2009 – 2010                                                                                                                          Atlanta, GA

Executive Assistant to Vice President of Development; Alzheimer’s Association

  • Created copy for proposals, case statements, brochures, catalogs, flyers, website, white papers, executive bios, social media, and monthly newsletter

  • Developed and executed end-of-year marketing campaign, obtaining $789K of pro bono advertising space with potential reach of 28M viewers nationwide

  • Led and integrated national branding strategy at the local level by pitching and building new relationships with various publications including USA Today, WSJ, and The Economist

  • Raised $20K in six days by pitching local television, radio, and print outlets

  • Convinced City of Atlanta public officials to recognize Alzheimer’s Awareness Month  

  • Increased response time for acknowledging donations by 80%

  • Managed printed material’s production cycle; monitored production team

2007 – 2008                                                                                                                         Bronx, NY

Executive Assistant to Senior Vice President of Development and Membership; WCS

  • Produced and edited grants and proposals, acquiring funds used across 60 countries

  • Wrote and edited materials for board meetings, i.e. newsletters, annual reports, itineraries, proposals, and acknowledgements

  • Proofread all documents, managing the voice of the organization

 

EDUCATION

1998 – 2002 Georgia State University – Anthropology/English Literature             Atlanta, GA