Sally Huffstetler Patton : sallyhuffstetler@gmail.com : sallyhuffstetler.com : 404.823.2553 : Atlanta, GA

Expertise: Copywriting/editing, proofreading (British and American English), PR, HTML, SEO, blogging, A/B testing, web analytics, travel writing (certified), proposal writing (certified), SharePoint, press releases, LOI, Infusionsoft, Mixpanel, Optimizely, Hootsuite

Writer/Editor 2011-Current, Atlanta, GA

● Edit and rewrite all field publications including training modules, conference brochures, speeches, bios, web copy and email blasts

to correct spelling, punctuation, syntax and grammar for Boys & Girls Club of America

● Work closely with creative and project managers to approve layout and iteration of publication versions of all print and web

material for Boys & Girls Club of America

● Plan content of publications based on organizations style and editorial policy for Boys & Girls Club of America

● Huffington Post Award for “Best Missed Connection”

● Copywriter for Syrup Marketing – Created and edited copy for website landing pages and email drip marketing campaigns

● Copywriter for Zypp Technologies – Created and edited copy for new website landing pages

● Communications Consultant for Novelis Corporation – Wrote, edited and managed copy for internal Share Point restructure

● Senior Editor for Intergraph Corporation – Edited copy for annual conferences

● Researched, authored, and edited feature articles for Lifestyles Magazine: “Chattahoochee River Keepers” and “Autism and

Spinal Adjustment” – Summer Issue 2013; “Staplehouse” – Fall Issue 2013

● PR Specialist for the 2013 AiMA Awards

Marketing Manager; Planwise 2014-15, Atlanta, GA

● Developed strategic marketing plan, along with voice of company to target prospects for release of new technology

● Wrote, updated and managed copy for websites, lead and nurture campaign emails, press releases and all marketing material

● Analyzed weekly performance metrics in Mixpanel to provide engineering team with guidance for iterations of product

● Pitched hundreds of publications to gain exposure for new product release

● Created and authored content writing strategy to engage end users to increase sign ups with targeted CTAs

● Managed social media accounts; analyzing data and creating ads for Google, Facebook, Twitter

● Increased conversion rate by 15% using response email, unique landing pages, and CTAs

Advertising Manager; Garden & Gun Magazine 2010-11, Atlanta, GA

● Produced and edited content and correspondence from Publisher, e.g. marketing materials, lead nurturing, brand advocacy,

and publisher’s letter

● Managed ad cycle during the publication’s most lucrative issues (Feb/Mar-Jun/Jul 2012); revenue increase of 71.7% vs. 2011

● Created and edited “Live the Life” section 12x annually

● Ensured magazine layout was designed to mirror typography, design, and brand standards 12x annually

Executive Assistant to Vice President of Development; Alzheimer’s Association 2009-10, Atlanta, GA

● Created copy for proposals, case statements, brochures, catalogs, flyers, website, white papers, executive bios, social media,

and monthly newsletters

● Developed and executed end-of-year marketing campaign, obtaining $789K of pro bono advertising space with potential reach

of 28M viewers nationwide

● Led and integrated national branding strategy at the local level by pitching and building new relationships with various

publications including USA Today, WSJ and The Economist

● Raised $20K in six days by pitching local television, radio, and print outlets

● Convinced City of Atlanta public officials to recognize Alzheimer’s Awareness Month

● Increased response time for acknowledging donations by 80%

● Managed printed material’s production cycle; monitored production team

Executive Assistant to Senior Vice President of Development and Membership; Wildlife Conservation Society 2007-08, Bronx, NY

● Produced and edited grants and proposals, acquiring funds used across 60 countries

● Wrote and edited materials for board meetings, e.g., newsletters, annual reports, itineraries, proposals, and acknowledgements

● Proofread all documents, managing the voice of the organization

Southern New Hampshire University - BA Creative Writing and English